Saturday, November 21, 2009

NICE Wins 2009 Asia Pacific Frost & Sullivan Growth Strategy Leadership Award in the Call Monitoring Systems Market

Leading analyst firm validates the technological innovation, leadership, and exceptional growth rates of NICE SmartCenter in the region.


NICE Systems Ltd. (Nasdaq: NICE), a leading global provider of advanced solutions that enable organizations to extract Insight from Interactions to drive performance, today announced that it has won the Asia Pacific Frost & Sullivan Growth Strategy Leadership Award in the Call Monitoring Systems Market. According to Frost & Sullivan, a leading industry analyst firm, the Call Monitoring Systems Market includes recording, quality management and analytics solutions in the contact center segment

Kiran Kumar, research analyst at Frost & Sullivan, Asia Pacific ICT Enterprise Practice, said, "NICE Systems has grown its Call Monitoring business remarkably in the last year. A well managed acquisition strategy and a robust partner network have driven its continued success in the Asia Pacific region.

In the highly competitive segment of the Call Monitoring market, the vendor has effectively penetrated many countries in the region with notable successes in the financial services sector in China, outsourcing sector in India and the Philippines as well as newer inroads into Malaysia and Singapore markets. Growing at a rate well above the market, NICE systems rightfully claims this award in Growth Strategy Leadership."

NICE's leadership in the Asia Pacific region is based on the success of NICE SmartCenter, a suite of business applications for contact center and enterprise customers. The suite enables organizations to stay on top of growing customer expectations across multiple touch-points and improve the overall customer experience, operational efficiency and compliance with regulations. It includes unique analytics-driven business solutions for addressing specific key business challenges such as first call resolution, average handle time, churn, and improving customer satisfaction. The NICE business solutions help companies around the world, including Asia Pacific, improve contact center performance by enabling them to leverage call recordings for improved agent performance or for improved efficiency. NICE SmartCenter does all this and more by integrating recording, quality management, workforce management and interaction analytics solutions into an end-to-end, integrated suite.

The Frost & Sullivan Award for Growth Strategy Leadership is presented each year to the company that has demonstrated an exceptional growth strategy within the industry. Having demonstrated high growth rates, NICE was chosen as the winner for having bolstered its position in the Asia Pacific market during the

base year and for having a strategy that will have a lasting impact on the market. The award is based on specific criteria, such as technological innovation and leadership, a unique sales strategy, as well as strategic

mergers, acquisitions, or joint ventures to penetrate new markets, and is based on 2008 revenues.

"We are happy to see further validation of the NICE SmartCenter strategy for enabling companies to leverage their contact center call recordings for deploying business applications that help them improve the business performance of their call centers and enterprise," said Doron Ben-Sira, President, NICE APAC. "The Asia Pacific region is an important one for NICE. We are committed to continue working with our business partners in the region on delivering the NICE value-add to our growing base of joint customers."
About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's Team Research, Growth Consulting and Growth Team Membership empower clients to create a growth focused culture that generates, evaluates and implements effective growth strategies. Frost &

Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan's Growth Partnerships, visit http://www.frost.com/ .
About NICE Systems

NICE Systems (Nasdaq: NICE) is the leading provider of Insight from Interactions solutions and value-added services, powered by advanced analytics of unstructured multimedia content - from telephony, web, radio and video communications. NICE's solutions address the needs of the enterprise and security markets, enabling organizations to operate in an insightful and proactive manner, and take immediate action to improve business and operational performance and ensure safety and security. NICE has over 24,000 customers in

more than 150 countries, including over 85 of the Fortune 100 companies. More information is available at http://www.nice.com .

Trademark Note: 360 degree View, Alpha, ACTIMIZE, Actimize logo, Customer Feedback, Dispatcher Assessment, Encorder, eNiceLink, Executive Connect, Executive Insight, FAST, FAST alpha Blue, FAST alpha Silver, FAST Video Security, Freedom, Freedom Connect, IEX, Interaction Capture Unit, Insight from

Interactions, Investigator, Last Message Replay, Mirra, My Universe, NICE, NICE logo, NICE Analyzer, NiceCall, NiceCall Focus, NiceCLS, NICE Inform, NICE Learning, NiceLog, NICE Perform, NiceScreen, NICE SmartCenter, NICE Storage Center, NiceTrack, NiceUniverse, NiceUniverse Compact, NiceVision, NiceVision Alto, NiceVision Analytics, NiceVision ControlCenter, NiceVision Digital, NiceVision Harmony, NiceVision Mobile, NiceVision Net, NiceVision NVSAT, NiceVision Pro, Performix, Playback Organizer, Renaissance, Scenario Replay, ScreenSense, Tienna, TotalNet, TotalView, Universe, Wordnet are trademarks and/or registered trademarks of NICE Systems Ltd. All other trademarks are the property of their respective owners.

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are based on the current expectations of the management of NICE Systems Ltd. (the Company) only, and are subject to a number of risk factors and uncertainties, including but not limited to changes in technology and market requirements, decline in demand for the Company's products, inability to timely develop and introduce new technologies, products and applications, difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel, loss of market share, pressure on pricing resulting from competition, and inability to maintain certain marketing and distribution arrangements, which could cause the actual results or performance of the Company to differ materially from those described therein. We undertake no obligation to update these forward-looking statements. For a more detailed description of the risk factors and uncertainties affecting the company, refer

to the Company's reports filed from time to time with the Securities and Exchange Commission.

JOHNNIE WALKER SET TO SHAKE UP THE IMPORTED WHISKEY MARKET WITH NEW CAMPAIGN

Invest 200 million Baht to celebrate 10th anniversary of the “Keep Walking” campaign by launching new TVC and marketing effort


Johnnie Walker Black Label, the world’s number one Scotch whisky, has decided to allocate 200 million Baht to a new marketing campaign to celebrate the 10th anniversary of the famous “Keep Walking” campaign. Johnnie Walker is ready to shake up the imported whisky market with its new TVC for 2009-10 called “The Pact 2.0” which will be accompanied by an additional 360-degree marketing effort that will run over the coming year. The aim of this aggressive marketing push from the whisky brand is to reiterate and consolidate the real identity of the brand in the minds of its target. Johnnie Walker Black Label expects to keep strong hold on its market leadership and in fact gain an additional 5% of market share by year-end.

Mr. Isaress Sundravorakul, Marketing Manager of Diageo Moet Hennessy (Thailand) Ltd, said that on the “occasion of the 10th anniversary of the “Keep Walking” campaign as established by Johnnie Walker - responsible for successfully delivering an authentic brand identity and communicating a sense of leadership, a sense of being a pioneer - it is an strategic move for Johnnie Walker to celebrate that achievement through this new campaign which presents that same pioneering spirit of leadership through its marketing and communications initiative.”

The “Keep Walking” campaign came about through the extensive research and study of the Johnnie Walker target consumer. Insights from these studies revealed a deep emotional connection this consumer felt with regards to achieving progress in their lives. Based upon this revelation a communication structure was developed to convey an authentic brand identity. For the last 10 years Johnnie Walker has continued along the same marketing strategy of focusing on progress. But now that concept of progress is being extended from the success of an individual to the success of groups and promoting a sense of social responsibility. The guiding philosophy of the new campaign will still be based upon “Keep Walking”, namely the concepts of leadership and progress, but at the same time the execution will continually be aware of the preferences and needs of the consumer of today.

Television will remain the major channel of communication with the consumer due to its impact and efficiency. Television is able to transmit information to a mass audience unlike any other medium and also allows the consumer to explicitly visualize the essence behind the brand thus creating a close emotional engagement between the target and the brand.

The new campaign direction “The Pact 2.0” will be made up of a series of TVCs, first among which is “Pact Between Men” based upon the central philosophy of “Keep Walking”, this TVC has already enjoyed great success within the Asian region over the last year. The campaign is intended to appeal to the target audiences’ determination to fulfill their dreams but at the same time to focus on their friendships, and in fact to progress together and support each other. This philosophy has received a very positive response from the target customers, hence prompting Johnnie Walker to develop the TVC into a series.

“The Pact 2.0” consists of 2 episodes, wherein the main character Jason, a successful architect, along with his friends is in the midst of taking progressive steps. However, they find a number of obstacles in their path forcing them to find creative and unexpected solutions in order to “keep walking”. This TVC attempts to showcase the values of community and the relationships between individuals. The feedback from previews has been very encouraging. The target audience relates strongly to the characters and their dedication to their friends and community, which in turn reflects the brand identity. The positive feedback assures Mr. Isaress that this TVC will touch a chord with the target audience and be able to successfully communicate the brand image as it stands today.

In addition to the TVC, Johnnie Walker will expand this new conception of “Keep Walking” to encompass a larger campaign that will include additional 360-degree marketing activities including on-premise marketing, PR and a particular emphasis on digital media, which is set to play a major part in campaign activities this year, thanks to its popularity with the target audience. In fact, over the last five years Johnnie Walker has built up its digital base to more than 200,000 customers. The importance of digital to Johnnie Walker’s strategy is even evidenced in the very name of the campaign. “The Pact 2.0” is evocative of the new wave of digital communication which has been branded ‘2.0’.

In previous years the division between budget allocations to traditional media versus digital media was 90:10, but this year it will change to 70:30. This increased budget is intended to improve the structure and capacity of Johnnie Walker’s digital offerings, be it in advertising or other activities, such as new innovative communication tools like digital widgets and engagement games, which have not been used by other brands. It is becoming increasingly important to reach out to the target customer through digital avenues, as it is no longer possible to connect with customers solely through traditional media. This shift in focus also reaffirms Johnnie Walker’s leadership in the field of digital media.

Johnnie Walker believes strongly that this new TVC and marketing push will help reinforce Johnnie Walker Black Label’s image as the no. 1 Scotch whisky and strengthen their market leadership, a coveted position they have held over the last 20 years.

The new Johnnie Walker TVC campaign “The pact 2.0” will be broadcast on national television from Monday 16th November 2009; Check out new digital innovations on www.blackplanetcitizen.com.

Thursday, November 12, 2009

Using business technologies to detect fraud

       Has your company faced a case of fraud from within? If not, think about the following cases.
       An accounts-payable clerk makes fictitious entries to steal money from the company to pay off his debts; a rogue trader creates false entries and counterparty accounts to mainipulate his trading position so as to receive a bigger bonus; or an accounting employee pays expense claims for employees who are not on the employee master file.
       These are only three among countless potential fraud situations that could devastate a company, not lonly from a financial perspective, but also in terms of its loss of reputation.
       So how do you manage fraud risk proactively - before suspicions are raised? How do you use widely available business technologies to create better anti-fraud programmes or for early identification of suspicious transactions?
       Some companies invest heavily in various information-management technologies, such as business intelligence, data warehousing, data mining, customer relationship management, analytics, integration and content management news. These technologies help generate different typres of data used mainly in operational and management processes. They also make report generation more efficient and provide analytical views from existing data. Companies can generate weekly management-information-system data, bi-weekly sales forcasts, or calculate monthly profit margins easily and automatically. new reports or queries can also be generated simply, if data are available.
       A number of these information-management technologies can be employed in different ways, one of which is to create a fraud-detection process to highlight suspicious transactions. You can use these technologies to perform in-depth analyses on large volumes of data embedded in your company's key sub-ledgers, including accounts receivable, accounts payable, revenue, inventory, payroll and fixed assets.
       To get started, here are few simple steps:
       Know what you have. Make an inventory of what systems you have in your environment (reporting tools, business intelligence, extract, transform and load, enterprise resource planning, customer relations managementm identity management and so on).
       Undersyand your data. What types of data are generated in your environment? Is the data correct? Is it consistent across systems? If not, what needs to be done to improve the data quality? Is manual reconciliation required? How long will the process take?
       Create exception reports for various fraud scenarios. To perform an in-depth analysis, use your information-management technologies to match existing data against fraud scenarios (for example, to identify an employee whose address is similar to a vendor's, or identify payments made to two invoices with the same reference numbers). List the exception reports each management division must monitor. These will highlight abnormal transactions that require investigation. Systems can even be configured to generate alert messages or automaltically send a notification to a supervisor or upper management, to enable prompt investigation of suspicious transactions.
       Existing technologies can be used to detect fraud. The key to success is the availability of good-quality data. If such data is not available, it is time to discuss why data that is important to fraud monitoring does not exist in your environment. This will provide good feedback on which to base performance improvement in your operations.
       If you take the suggested steps immediately, they will improve your ability to create a robust fraud-monitoring mechanism in your organisation.

Magnificent seven

       In the most important, most revered event since the invention of the brontosaurus trap,Microsoft shipped the most incredibly fabulous operating system ever made; the release of Windows 7 also spurred a new generation of personal computers of all sizes at prices well below last month's offers.The top reason Windows 7 does not suck: There is no registered website called Windows7Sucks.com
       Kindle e-book reader maker Amazon.com and new Nook e-book reader vendor Barnes and Noble got it on; B&N got great reviews for the "Kindle killer"Nook, with dual screens and touch controls so you can "turn" pages, plays MP3s and allows many non-B&N book formats, although not the Kindle one;Amazon then killed the US version of its Kindle in favour of the international one, reduced its price to $260(8,700 baht), same as the Nook; it's not yet clear what you can get in Thailand with a Nook, but you sure can't (yet) get much, relatively speaking, with a Kindle;but here's the biggest difference so far,which Amazon.com has ignored: the Nook lets you lend e-books to any other Nook owner, just as if they were paper books; the borrowed books expire on the borrower's Nook in two weeks.
       Phone maker Nokia of Finland announced it is suing iPhone maker Apple of America for being a copycat; lawyers said they figure Nokia can get at least one, probably two per cent (retail) for every iPhone sold by Steve "President for Life" Jobs and crew via the lawsuit,which sure beats working for it -$6 (200 baht) to $12(400 baht) on 30 million phones sold so far, works out to $400 million or 25 percent of the whole Apple empire profits during the last quarter;there were 10 patent thefts, the Finnish executives said, on everything from moving data to security and encryption.
       Nokia of Finland announced that it is one month behind on shipping its new flagship N900 phone, the first to run on Linux software; delay of the $750(25,000 baht) phone had absolutely no part in making Nokia so short that it had to sue Apple, slap yourself for such a thought.
       Tim Berners-Lee, who created the World Wide Web, said he had one regret:the double slash that follows the "http:"in standard web addresses; he estimated that 14.2 gazillion users have wasted 48.72 bazillion hours typing those two keystrokes, and he's sorry; of course there's no reason to ever type that, since your browser does it for you when you type "www.bangkokpost.com" but Tim needs to admit he made one error in his lifetime.
       The International Telecommunication Union of the United Nations, which doesn't sell any phones or services, announced that there should be a mobile phone charger that will work with any phone; now who would ever have thought of that, without a UN body to wind up a major study on the subject?;the GSM Association estimates that 51,000 tonnes of chargers are made each year in order to keep companies able to have their own unique ones.
       The Well, Doh Award of the Week was presented at arm's length to the United Nations Conference on Trade and Development; the group's deputy secretary-general Petko Draganov said that developing countries will miss some of the stuff available on the Internet if they don't install more broadband infrastructure; a report that used your tax baht to compile said that quite a few people use mobile phones but companies are more likely to invest in countries with excellent broadband connections; no one ever had thought of this before, right?
       Sun Microsystems , as a result of the Oracle takeover, said it will allow 3,000 current workers never to bother coming to work again; Sun referred to the losses as "jobs," not people; now the fourth largest server maker in the world, Sun said it lost $2.2 billion in its last fiscal year; European regulators are holding up approval of the Oracle purchase in the hope of getting some money in exchange for not involving Oracle in court cases.
       The multi-gazillionaire and very annoying investor Carl Icahn resigned from the board at Yahoo ; he spun it as a vote of confidence, saying current directors are taking the formerly threatened company seriously; Yahoo reported increased profits but smaller revenues in the third quarter.
       The US House of Representatives voted to censure Vietnam for jailing bloggers; the non-binding resolution sponsored by southern California congresswoman Loretta Sanchez said the Internet is "a crucial tool for the citizens of Vietnam to be able to exercise their freedom of expression and association;"Hanoi has recently jailed at least nine activists for up to six years apiece for holding pro-democracy banners. Iran jailed blogger Hossein "Hoder" Derakshan for 10 months - in solitary confinement.